Remind donors of the new CARES Act charitable giving changes.
To encourage charitable giving, the CARES Act allows for a $300 “Above the Line” deduction. Yay!
Thank your donors & volunteers.
Showing your gratitude for donors and volunteers is not only the right thing to do, it fosters the connection to your organization that keeps them coming back to help time and again. Giving them a call directly and/or creating a short video of gratitude are both great options above and beyond the typical email.
Again, these videos do not need to be professionally done. You can record a message during a Zoom meeting, ask your clients to record one from their phone, or use a service like Gratavid to create & send personalized videos.
Get people excited about what’s to come.
Use email campaigns and social media to get people excited about your upcoming events. Even if you have to shift course to respond to changing current events or Covid-19, it’s still a great idea to tease the virtual events or year-end giving plans.
Bottom line, don’t stop asking.
People want to help, so don’t stop asking. Even if you aren’t meeting 100% of your fundraising goals, don’t give up. Keep reaching out in authentic ways, be consistent, flexible and creative. Good luck!
Additional websites/resources:
Prosper Strategies Webinars
Coronavirus and fundraising
Donor engagement (w/templates)